This year the Carlsberg Srbija Group's annual regeneration campaign in Čelarevo, focused on a one-day forestation campaign, at a 1300-metre long section of the Čelarevo-Gajdobra road, which is in the immediate vicinity of the brewery. Several hundred company employees participated in the campaign, which is traditionally led by the management representatives,.
Shortly after the introduction of the international regulatory ISO 4001 standards to the Serbian market, and after the acquisition of the necessary systems, the company obtained ISO 14001 Certification. The certificate is only granted to companies which successfully implement environmental protection standards. For Carlsberg Srbija, the certificate brings heightened responsibilities and obligations, which help affirm the company's commitment to maintaining the natural environment of its surroundings.
The forestation campaign included approximately 150 employees, who demonstrating their huge efforts, energy, enthusiasm, worked in tandem with the Forestry Administration of Bačka Palanka, the Ecology Department of Bačka Palanka, and the Local Community Office of Čelarevo.
The campaign helps contribute to the nature of the beautiful little town in Bačka, renowned not only for its brewery, but also for its natural beauty and historical landmarks. This is another example of a campaign where the company contributes to protecting and maintaining the living and working environment.
This is the fifth activity organized by Carlsberg Srbija Group, as part of a move to preserve the environment in Čelarevo. The previous campaigns resulted in the refurbishment of access roads to Čelarevo and the park surrounding a summer villa of the famous Dunđerski family, a beautiful oasis with native plant species in the immediate vicinity of the brewery, with the company as its official custodian.