Brewers Associations in Bulgaria, Croatia and Serbia have Codes related to Responsible Marketing Communication. The provisions of these codes define clearly the required responsible practices in the development of our marketing and advertising campaigns in our companies in South East Europe.
In February 2005 members of the Union of Brewers in Bulgaria accepted the Code of responsible commercial communications and ethical standards. In December 2005 Croatian Brewers Association signed Responsible Marketing Communications Code. In 2008 Brewers Association in Serbia accepted the Code of Responsible Marketing Communications.
The aim of the initiative is to make certain the promotion of beer >consumption is carefully targeted to avoid influencing minors and the irresponsible consumption of alcohol.
Carlsberg marketing communication strategies form a critical aspect of our CSR policy across the globe.