In a country where wate collection and returnable systems are still limitedly developed, Carlsberg Poland pioneered an pro-active CSR initiative, using the issue of packaging as an opportunity to match its CSR agenda with retail customers and involve its consumers.
During several events throughout the year, the company worked with some of its main retail customers, including Tesco and Biedronka and others on reducing the impact of its packaging and reducing the waste.
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During the year, Carlsberg Polska worked with DeCE stores to promote the use of returnable packging through a pilot of 88.000 bottles included in promo. The highest-selling store would be awarded
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At the green weekend event Carlsberg Polska teamed up with Tesco to promote waste collection and anti-littering. Consumers were encouraged to bring waste glass to the stores in exchange for a reward. The events involved 15.000 consumers whereby 50 tons glass collected
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During music festivals, sponsored by Carlsberg Polska, eco-zones where created to whereby consumers handed beer cups in order to receive a small gadget. More than 200.000 cups were collect
Carlsberg Polska recognises the need to actively involve its stakeholders in addressing the envionmental issue around packaging. It will continue to create these and similar co-activities in the coming years