At the Roskilde Festival in Denmark, sponsored by Carlsberg Danmark, we worked with the festival organisers, providing bracelets to people of legal drinking age in order to prevent beer being sold to any under-age persons. Carlsberg’s
Swiss brewery Feldschlösschen promotes responsible drinking during ice-hockey games. During the games, responsible drinking messages are communicated on the stadium screens and posters, and local team players encourage fans to drink in moderation by using the slogan: “Enjoy the game – drink responsibly'