For four years in a row, Carlsberg Srbija has sponsored The European Heritage Days, a cultural initiative established in 1991 by the European Council with the help of the European Community.
The program is designed to help all Europeans get to know and understand each other’s heritage and culture despite national differences. The event also highlights the need for the protection of our different cultures and heritage from the threats of racism, intolerance and xenophobia.
The European Heritage Days is an important regional and national event in Serbia.
This initiative and other actions for the preservation of culture and awareness of heritage form a fundamental aspect of Carlsberg Group's community engagement program across the globe.