In 2008, during Tuborg Green Fests in Bulgaria, Croatia and Serbia, Don’t drink & drive initiatives were organized.
Carlsberg Bulgaria organized free bus transportation between stadium and Sofia city center; Carlsberg Croatia arranged free public transport in capital Zagreb; Carlsberg Srbija organized taxi vouchers for radio quiz winners and free bus transportation.
Carlsberg Serbia: Win free taxi vouchers
The initiatives have centred on the Tuborg Green Beat Festival and Tuborg Green Fest which have been held in Serbia for the last four years. As part of our effort to minimize the risks of drink driving, Carlsberg Serbia sponsored free public transport to and from the events.
We have also provided free taxi vouchers to the festivals through quiz competitions at the local radio station B92.
Raising awareness of the dangers of drinking and driving and actively supporting solutions to the problem is company policy at Carlsberg Group and forms part of our world-wide CSR strategy implementation.
Carlsberg Croatia: Got a ticket? Get on tbe bus!
Carlsberg Croatia has taken an active role in a Don’t Drink and Drive campaign in the city of Zagreb as part of our policy to encourage a more responsible approach to drinking.
On the day the Tuborg Green Festival took place, Carlsberg Croatian ensured that everyone who had a Green Festival ticket had access to free public transport. Free bus rides were also organized from other major Croatian cities to Zagreb and back. The initiative was organized by Carlsberg in collaboration with the Zagreb city public transport provider (ZET) at a net cost of approximately € 3,000.
The initiative was the first of its kind organized in the city and met with a very positive reaction from the public and festival goers. Carlsberg Group intends to introduce a similar scheme at next years Tuborg Green Festival and is looking to offer free public transport at other events it sponsors.
Carlsberg Group takes an active role in encouraging responsible drinking. We are committed to play an active role in ensuringt hat our products are consumed in a responsible way.