Carlsberg Polska and the Polish Brewers` Industry Union have introduced clear labeling on beer retail packaging since 2008 as part of our long term initiative to reduce the risks of alcohol misuse and drink driving.
Targeted at all adult beer consumers, the labels have been introduced on the cans and bottles of all the beer brands belonging to union members and contain a logo with the message “I never drive after drinking alcohol”.
To launch the new campaign, a press conference was held for the national and regional media giving the initiative extensive coverage across national TV, radio, press and on the internet.
Carlsberg Group fully supports initiatives to highlight the risks of alcohol misuse and the dangers of drink driving. It forms a central strategy of our world wide CSR policies