At Carlsberg we are committed to the highest standards. As a company, we are determined to act as a responsible corporate citizen and the concerns of other stakeholders are important to us. This belief in social responsibility applies to our marketing communications, as it does to everything we do. Our Marketing Communication Policy sets out our standards in this area.
The policy prescribes among other things that our marketing activities are strictly targeted at adults and should never associate consumption with potentially hazardous activities or inappropriate situations. Our joint ventures and business partners are strongly encouraged to adopt and implement our policy.
The Marketing Communication Policy applies to all points of contact with consumers in all media formats, including sponsorship and social media, and addresses four key areas:
- Social Responsibility and Moderate Consumption
- Health and Safety
- Children and Young People
- The Effects of Alcohol
In Our Stories, you’ll find campaigns and initiatives that support our policies on responsible marketing across the globe.