At Carlsberg we are committed to achieving the highest standards. We are determined to act as a responsible corporate citizen and take notice of the concerns of other stakeholders. This belief in social responsibility applies as much to our marketing communications as it does to everything else we do.
Marketing Communication Policy
Our Marketing Communication Policy sets out our standards for all points of contact with consumers in all media formats, including sponsorship and social media. It stipulates, among other things, that our marketing activities must be strictly targeted at adults and should never associate consumption of alcohol with potentially hazardous activities or inappropriate situations. We strongly encourage all our joint ventures and business partners to adopt and implement this Policy.
The Marketing Communication Policy addresses four key areas:
- Social Responsibility and Moderate Consumption
- Health and Safety
- Children and Young People
- The Effects of Alcohol
In Our Stories, you’ll find information on campaigns and initiatives that support our policies on responsible marketing across the globe.