Beer is a natural product made from malted barley, yeast, hops and water.
There is scientific evidence that the moderate consumption of beer has health benefits. Its misuse however can have severe and harmful effects on people who do not drink responsibly.
A key element of our strategy on responsible drinking is to develop local activities that inform our customers how to avoid misuse and how to drink in a responsible and healthy way.
Together with our partners, we are engaged in a number of initiatives across the globe designed to combat the misuse of alcohol. These initiatives are presented as case studies showing the work we are doing to support our policies on responsible drinking.
Some of our stories demonstrate how we combat binge drinking. Others tackle the issue of drink driving or underage drinking.
We understand these are complex problems. Our strategy is to contribute in any way we can towards resolving them.