Beer is a natural product that has been enjoyed by many cultures throughout history.
When consumed responsibly, it is a healthy product associated with celebration and friendship and can make a contribution towards our enjoyment of life.
We are conscious that the vast majority of people drink in moderation. At the same time, the negative effects of misuse and the consequences this can have on the consumer need to be addressed with clear policies and action.
Our positions are clear on the harmful effects of its misuse and the negative consequences this can have on the consumer. We believe that together with society we share a common responsibility to help reduce these risks.
Our approach to responsible consumption is to present the relevant facts and to encourage the consumer to make a considered and informed choice. We are also actively engaged in projects and initiatives to combat the harmful effects of drinking irresponsibly.
In this section of our website you will find information on beer, its consumption and the actions we take to support our policies on responsible drinking across the globe.