Segment reporting by region (beverages) DKK million
  2011 2010
Beer sales (pro rata, million hl)
Northern & Western Europe 49.7 49.5
Eastern Europe 47.7 46.8
Asia 21.3 17.9
Total 118.7 114.2
 
Net revenue (DKK million)
Northern & Western Europe 36,879 36,156
Eastern Europe 19,719 18,187
Asia 6,838 5,613
Not allocated 125 98
Beverages, total 63,561 60,054
 
Operating profit before depreciation, amortisation and special items(EBITDA - DKK million)
Northern & Western Europe 7,307 7,143
Eastern Europe 5,753 6,555
Asia 1,643 1,331
Not allocated -1,060 -817
Beverages, total 13,643 14,212
 
Operating profit before special items (EBIT - DKK million)
Northern & Western Europe 5,419 5,086
Eastern Europe 4,286 5,048
Asia 1,286 1,044
Not allocated -1,114 -932
Beverages, total 9,877 10,246
 
Operating profit margin (%)
Northern & Western Europe 14.7 14.1
Eastern Europe 21.7 27.8
Asia 18.8 18.6
Not allocated - -
Beverages, total 15.5 17.1

Capital expenditure, CAPEX (DKK million)
Northern & Western Europe 1,946 1,644
Eastern Europe   1,153 745
Asia 889 549
Not allocated 332 384
Beverages, total 4,320 3,322
 
Depreciation and amortisation (DKK million)
Northern & Western Europe 1,884 2,057
Eastern Europe   1,467 1,507
Asia 356 287
Not allocated 55 115
Beverages, total 3,762 3,966
 
Capital expenditure/Depreciation and amortisation (%)
Northern & Western Europe 103 80
Eastern Europe   79 49
Asia 250 191
Not allocated - -
Beverages, total 115 84
 
Invested capital, period-end (DKK million)
Northern & Western Europe 27,754 28,216
Eastern Europe 65,285 67,553
Asia 15,631 10,826
Not allocated -2,678 -1,722
Beverages, total 105,992 104,873
 
Return on average invested capital, ROIC (%) (running 12 months)
Northern & Western Europe 18.3 17.2
Eastern Europe   6.5 7.4
Asia

11.4

 13.7
Not allocated - -
Beverages, total 9.4 9.8