The Skol brand has reason to celebrate in Malaysia. Skol was launched by Carlsberg Malaysia last year and from launch till April 2005, Skol has managed to gain a 2.5% market share on a cumulative basis with the month of April gaining the highest share of 3.5%. Regarding brand awareness, Skol has reached an awareness level of 30% in Q1 of 2005 (ACTs study).
Skol beer is gaining recognition and acceptance as the everyday beer for all occasions and celebrations in Malaysia.
Skol means cheers in Danish and is part of the portfolio of a number of Carlsberg Group companies. First brewed in 1959 for the European market, Skol International was founded in 1964 by four international breweries to market the brand globally. It is now available in more than 20 countries around the world.
Skol beer has just won two top awards by the Australian International Beer Awards (AIBA) for its taste and packaging. The much sought after awards by AIBA received 793 entries from 107 breweries in 31 countries.
Skol beer won a Gold medal for packaging. This category is based on all aspects of packaging, from the design to quality of the bottle or can.
In the taste category, Skol won a silver medal ahead of its nearest competitor, Tiger, which won the Bronze award.