Carlsberg’s Division Danmark has scored a world’s first by launching a lightweight, refillable plastic bottle for Carlsberg and Tuborg beers that combines the best qualities of both glass and metal containers.
The bottle is made from a special plastic known as PEN, doesn’t break and when full weighs around 35% less than its glass equivalent.
It also features a pull-off cap, so that a forgotten bottle opener at the beach won’t spoil the day.
The bottle has been designed to meet all the demands of Danish legislation that requires beer and soft drinks to be packaged in re-usable containers.
The PEN bottle can be used up to 20 times – lasting between three and four years – before being recycled.
Refillable plastic bottles have been used for soft-drinks in Denmark for many years, but these are not suitable for beer as they allow carbon dioxide to seep out and let oxygen in, damaging the quality of the beer.