Carlsberg's web site has become the second most popular drink site on the internet, according to 100hot, a free directory giving the most popular places to visit in cyberspace.
Carlsberg.com, which came in behind the Budweiser site, was launched last summer and mixes the latest technology with information on Carlsberg's marketing and sponsorship ventures.
Visitors to the site can make a suggestion to the best pubs and clubs list at The Bar, or gather information on Carlsberg's music sponsorship in the Music section. The Brewery provides a gateway to Carlsberg's international web sites in addition to information about the company. Sport features skiing and football.
The latest addition to the Sport section is the Super C skiing game, which gives visitors a chance to try out a World Cup slalom course with fully animated graphics and CD quality sound.