The current Chief Executive Officer of Türk Tuborg, Mr. Ercüment Berilgen is leaving his position. Mr. Ercüment Berilgen and the company's Board of Directors are in full agreement that in view of the present difficult state of the economy of Turkey, Türk Tuborg needs a CEO who is more financially focused. Mr. Ercüment Berilgen's force is his undisputed professionalism within sales and marketing and he has managed to increase Türk Tuborg's market share to 24 per cent. Mr. Ercüment Berilgen's marketing and sales expertise will potentially be utilised in other international Carlsberg markets.
Mr. Bjørn M. Wiggen, Senior Vice President in Carlsberg Breweries with responsibility for the Group's breweries in Central and Eastern Europe is taking up the position as CEO of Türk Tuborg until a new CEO has been found. Mr. Bjørn Wiggen has previously been CEO of the leading Swedish Pripps Brewery and the leading Norwegian Ringnes Brewery. The rest of the management team remains unchanged.
Türk Tuborg is the second largest brewery in Turkey with a market share of 24 per cent based on an annual volume of 1.8 mill hl beer. Carlsberg Breweries acquired 82 per cent of the shares in 2001. Carlsberg Breweries perceives the acquisition of the majority shareholding in Türk Tuborg as a long term investment and is confident that Türk Tuborg is well on its way to strengthen its market position.
Further information
Margrethe Skov,
Public Affairs Director, +45 3327 1410