The successful launch of the world's first refillable PEN plastic beer bottle has won Carlsberg's Division Danmark a place in the prestigious Sial d'Or competition held at the SIAL food and drink exhibition in Paris.
Division Danmark has already been presented with a gold medal by representatives of the Danish retail trade. It will now go on to compete against 25 other countries in the international competition to be held at SIAL.
"This award from the retail trade è our customers è is a really encouraging. Not least because the same people immediately before the launch were very critical of the product and the extension of the product range," said plastic bottle project leader Kaare Trudsø.
"The prize and the attention this will attract is perfect preparation for the start of the new promotional campaign for Carlsberg and Tuborg that is about to begin."