"Happy Bus Station 2.0" calculates happiness in China

This spring Carlsberg Chill launched "Happy Bus Station 2.0", an outdoor interactive campaign in Guangzhou. The new campaign attracted more than 150,000 participants within the first few days and generated a great deal of publicity.

The campaign was a continuation of the "Happy Bus Station 1.0" project first launched in 2008 and 2009 in six major Chinese cities. Interactive surveys are planted at bus stations all over the city, and people can then choose a happy icon or an unhappy icon based on their mood. The interactive devices then calculate the total "Happiness Index" of the city.

"Happy Bus Station 1.0" was a major success, with more than 4.6 million citizens participating in the interactive campaign. The launch also created a special bond between the younger generations and the Carlsberg Chill brand slogan "Step up for fun".

Micro-blogging collaboration
Taking into account the positive feedback generated by "Happy Bus Station 1.0", a collaboration with Sina Weibo, the first mico-blogging site in China, was arranged for "Happy Bus Station 2.0".

A giant Weibo screen is displayed at the location of each "Happy Bus Station 2.0", allowing interactivity between citizens and the media directly on the Weibo screen.