The deal was signed this week as Carlsberg has strengthened ties with the England team less than a year away from the start of Euro 2012.
The new deal will give our brand increased rights around pitch-side signage during international matches; more rights around the use of player imagery and an entitlement to use the England team rights worldwide.
Dr Isaac Sheps, chief executive at Carlsberg UK, said: “We are delighted to sign Carlsberg up to an improved deal with the FA. Carlsberg’s position as Official Beer of The England Football Team is one of the jewels in Carlsberg UK’s crown.
“We know that when we activate around our England sponsorship we see a great boost to sales and brand awareness. It is a great partnership and one that we hope will extend beyond the 2014 World Cup.”
Peter Daire, head of sponsorship at the FA, said: "Carlsberg has been a long-standing and much-valued partner of the FA over the last 16 years. This new deal on rights around the England Senior Men's team will be a platform to continue this long association well into the future."