Pentawards is the first and only worldwide competition exclusively that is devoted to packaging design in all its forms. This years was the fifth time that the international competition took place and at the award in New York Ramlösa was the head attraction winning the Diamond Award, also called Best of Show.
The elegant and award winning plastic bottles from Ramlösa
- It's fantastic that we have received this price, says Wiveca Lindskog, Brand Manager Ramlösa, who was in New York together with the Design Agency NINE who design the bottle. As we developed the bottle we knew that the design would be important in order to live up to the high expectations that our costumers on Restaurants have. The challenge was to make an all day material like PET look Premium. That's why it's extra pleasant to get this much attention for the Design.
Another challenge was to be creative and at the same time keep the project within a number of production technical frames.
- This has been possible thanks to a close cooperation with the production department. All the employees that have been part of this work have given that extra effort to make this happen and the all deserve many thanks.
In addition to the success with the design, the new Premium PET bottle have had a very strong sale development. It replaced the previous glass bottle and weight much less. It is also blown in Ramlösa where the bottles also are being filled.
– The new Ramlösas bottle reduces our environmental impact and increases sales, The Diamond award is yet another proof that this was a good investment, says Wiveca.
Winners: Lotta Onajin (NINE), Wiveca Lindskog (Carlsberg Sweden), Gittan Schiöld (Carlsberg Sweden) and Isabelle Dahlborg Lidström (NINE) with the Diamond Award