A giant aerial cableway is the Tuborg Fund's contribution to this year's Roskilde Festival.
The aerial cableway consists of 72 shipping containers stacked as a tower. Festivalgoers will be able to go from the camping area to the festival, a distance of about half a kilometre.
The cost of a trip is 10 empty cans.
The deposit value of the cans will be donated to the FødevareBanken, a voluntary organization that collects about-to-expire food from Danish supermarkets and delivers it to homeless shelters.
The ground-floor container will also be decorated and rented out to the highest bidder.
Read more on www.roskilde-festival.dk here...