San Miguel has announced the launch of its first major brand extension in the UK with San Miguel Fresca, a refreshing, crisp sunshine lager, best served chilled with a wedge of lime.
Developed as a result of a strategic partnership between Carlsberg UK and Mahou-San Miguel of Spain, the brewers have developed a beer with a clear appeal to UK consumers, while retaining all the Spanish character and integrity of San Miguel. Download full press release as PDF
Carlsberg calls up Peter Schmeichel to be its globalambassador for UEFA EURO 2012™
Carlsberg Group is pleased to announce that it has today appointed Peter Schmeichel, legendary former goalkeeper for Denmark and Manchester United, as its global ambassador for the duration of the brand’s UEFA EURO 2012™ campaign.
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Carlsberg counts down to this week's EURO 2012™ Draw
Carlsberg looks back at historic European Football Championships moments as countdown continues to first ever EURO tournament held in Eastern Europe
Although the tournament in Poland & Ukraine is already a sell-out, the Carlsberg Fan Challenge™ will give supporters the opportunity to win tickets. One lucky fan will also have the chance to win the ultimate reward – to present the Carlsberg Man of the Match Award to the winning player at the Final of next summer’s tournament.