Carlsberg Breweries A/S has increased its shareholding in Carlsberg Okocim S.A. in Poland to 79 per cent through the acquisition of a further 4 per cent of the share capital. The shares have been acquired from the German brewery Bitburger at a price of DKK 41 million. The acquisition is part of Carlsberg Breweries' strategy to increase its shareholding in important breweries.
Poland is the 10th largest beer market in the world. In 2002, the total consumption was 27 million hl beer which is equivalent to a yearly per capita consumption of 69 litres. Over the past five years, the annual consumption has increased by approx. 7 per cent.
Carlsberg Okocim has a market share of 14 per cent and Carlsberg is the strongest growing premium brand.
Further information:
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Margrethe Skov, +45 33 27 14 10
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Mikael Bo Larsen, +45 33 27 12 23
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