Over 60 Carlsberg markets from across the globe are harnessing the excitement and expectation that has lead up to EURO 2004. From Russia to England, Italy to Malaysia, Carlsberg is providing a distinctive experience of events and promotions for football fans to enjoy.
During the competition, the action moves up a gear as carlsberg hosts parties and events celebrating the tournament in Portugal. The 'Green Light' in Lisbon and Porto will direct people to a Carlsberg celebration zone with bars, clubs and activities for fans.
Carlsberg is also an official sponsor of the UEFA Fan Parks that will act as a magnet for fans looking to enjoy the festival of football in Portugal.
Carlsberg's Madonna sailing ship will provide a beautiful backdrop for events and hospitality in the scenic harbours of Lisbon and Porto.