A web ad for Tuborg Christmas Beer has been named 'Web ad of the month' in Denmark.
The jury admired Tuborg for its ability to stick to the original idea while renewing itself to fit contemporary consumer insights. The Tuborg Christmas campaign was first launched in 1980 as a campaign for Tuborg Green.
The campaign was a huge success, and Tuborg decided to introduce Tuborg Christmas Beer the following year. Tuborg's Christmas universe is blue with white snowflakes.
