Brewhouse Days 24-26 February 2012
Meet the world's leading architects and designers.
Experience New Carlsberg Brewhouse with lights, sounds and exhibitions.
Read more - in Danish - here: www.visitcarlsberg.dk
Opening Friday (Feb 24) 5-8 pm
Visit the Exhibition of the five visions for Carlsberg's future Brand Centre
DJ and bar with Copenhagen & Somersby
Design and Vision Day
Saturday (Feb 25) 11am-4pm
1pm: Day (NL), 1.25pm: Ralph Appelbaum Associates (US)
1.50pm: BIG (DK), 2.15pm: Wilkinson Eyre.Architects (UK)
2.40pm: Effekt (DK)
Exhibition Sunday (Feb 26) 11am-4pm
Exhibition, sound and lights. Guided tours.
Media Contact
Erik Mortensen,
erik.mortensen@carlsberg.com
Tel +45 2075 1317
Brewhouse Project Facts
The aim is to create a world-class attraction with a broad appeal to visitors who wish to be challenged, engaged and entertained by one of the world's strongest brands.
The main focus is on the transformation on the Brewhouse and the Elephant Gate but should also describe how Carlsberg Group can re-enforce, strengthen and further develop its presence in the Carlsberg site.
Finalists
The Carlsberg Group received 64 entries in the prequalification stage representing more than 240 companies and 20 countries.
Amidst fierce competition The Jury is pleased to announce the competing teams:
1
Wilkinson Eyre Architects (UK)
MET Studio (UK)
Tinker (NL)
Hypsos (UK)
Circus (UK)
2
DAY Creative Business Partners (NL)
Ijsfontein (NL)
Elastik Architecture (NL)
3
Effekt (DK)
UIWE (DK)
Loop (DK)
Niras (DK)
Arthesia (AU)
4
BIG (DK)
Atelier Brückner (DE)
e-Types (DK)
Davis Langdon (UK)
5
Ralph Appelbaum Associates (US)
PLH Architects (DK)
SYPartners (US)
Scandinavian Branding (DK)
The Visitor Attraction Company (UK)
ARUP (UK)
Jury
The Competition is assessed by representatives from the Carlsberg Group as well as national and international representatives within brand experience design and architecture:
Externally
Sue Siddall, Managing Director, IDEO
Dr. Michael Dixon, Director, Natural History Museum
Mette Kynne Frandsen, CEO, Partner & Architect, Henning Larsen Architects
John Jakobsen, Managing Director, Legoland Parks, Merlin Entertainments
Internally
Jørgen Buhl Rasmussen, President, CEO
Lars Holten, Vice President, Carlsberg Properties
Khalil Younes, Senior Vice President, Group Sales, Marketing and Innovation
Anne-Marie Skov, Senior Vice President, Group Communications
Schedule
Announcement: 5th April 2011
Site visit: 6th May 2011
Questions deadline: 1st June 2011, 2 pm
Prequalification entries deadline: 7th June 2011
Announcement of competing teams: Early September 2011
Competition period: September 2011 - 10th February 2012
Exhibition: February 2012
Jury assessment: March 2012
Announcement of winner: March 2012