The site’s location presents a clear opportunity to create a new city quarter which will arouse international attention and attract visitors from all over the world. The site lies in the heart of Copenhagen and spans an area of more than 300,000 square metres (75 acres), of which around 220,000 square metres (55 acres) will be developed.

At the end of 2006 an international ideas competition was announced for how the Valby site can best be developed so that it lives up to Carlsberg’s vision for the area, and architects worldwide have shown an interest in the project. Now the winners have been found, the lines and the development of the city of tomorrow will begin: