The preparations are in full swing even now. The site lies in the heart of Copenhagen and spans an area of more than 300,000 square metres (75 acres), of which around 220,000 square metres (55 acres) will be developed. It offers a unique opportunity for both Carlsberg and the city of Copenhagen to create a brand new district – a city within the city.
The site’s location presents a clear opportunity to create a new city quarter which will arouse international attention and attract visitors from all over the world. It is also to be a place that people from neighbouring districts flock to and use at all hours of the day. We have set our sights high: the new city is to be alive around the clock and help set new standards for quality of life in an active, dense and composite urban fabric – a city that helps to shape the future.
At the end of 2006 an international ideas competition was announced for how the Valby site can best be developed so that it lives up to Carlsberg’s vision for the area, and architects worldwide have shown an interest in the project. Now the lines of the new quarter will become clearer and the development of the city of tomorrow will begin.