During UEFA EURO 2008™ at least 31 football fans will have the football experience of their life. And it is pretty obvious that other football fans all over the world will envy these lucky fellows.
Their luck is that they have won a Carlsberg competition with a unique first prize: After each of the 31 games during UEFA EURO 2008, a chosen fan will be the one to shake hands with the player selected as “Carlsberg Man of the Match”. During the UEFA EURO 2004, this included stars like David Beckham, Zinedine Zidane, Michael Ballack and Louis Figo.
The fan will present the Carlsberg trophy to “Carlsberg Man of the Match”, who is selected in the 85th minute of the match by football fans all over the world and the UEFA Technical Committee.
Download hi-res photos: http://www.carlsberggroup.com/media/euro2008presskit/photos
Inviting a friend
31 lucky winners will be found in Carlsberg competitions in a number of countries. And each of the winners will be asked to invite a friend to join the party with the hand-over ceremony as the climax.
The party for the winners will begin hours before each match. The lucky Carlsberg winner and the friend will be guided to step on to the well-groomed turf and see the stadium from the same angle as players and referees. During the match he or she will enjoy VIP treatment with luxury seating and free dining, cold Carlsberg beer and soft drinks. And immediately after the match – at the press conference in front of journalists from all over the world – the presentation of the trophy will take place.
Presentation on websites
This will be a total experience that no one else in the whole world will be able to score. The presentation will be filmed and shown to the rest of the world on the UEFA and Carlsberg websites. The two fans may also be lucky to take home an autograph from the ”Carlsberg Man of the Match”.
The “Carlsberg Man of the Match” feature was first tested at the UEFA EURO 2004. This time it has been developed further to make it even more attractive to both players and fans.
The stadiums hosting the matches of UEFA EURO 2008
IN AUSTRIA:
Vienna – Ernst Happel-Stadion
Austria’s largest stadium with 50,000 seats, all covered. Will host the UEFA EURO 2008 final on 29 June 2008. This stadium also hosted the 1995 UEFA Champions League final between Ajax and Milan.
Klagenfurt – Wörthersee Stadion
Brand new stadium inaugurated with a friendly match between Austria and Japan in September 2007. 32,000 seats. Built as a multifunctional stadium based on the same principles as stadium St. Jacob-Park in Basle.
Salzburg – Stadion Salzburg Wals-Siezenheim
Stadium from 2003. First built with 18,000 seats, but expanded to 30,000 seats for the UEFA EURO 2008.
Innsbruck – Stadion Tivoli NEU
15,000 seats in 2000, but the number of seats has been doubled in 2007.
IN SWITZERLAND:
Basle – St. Jakob-Park
On 7 June 2008, 42,500 fans will watch the opening ceremony and the first UEFA EURO 2008 match on this stadium. The stadium contains shopping centre and flats.
Zürich – Letzigrund Stadion
Modern and brand new stadium inaugurated in September 2007. Built on the site of the former Letzigrund Stadium. 30,000 seats.
Berne – Stade de Suisse Wankdorf
Modern stadium finished in 2005 with 32,000 seats. On the site was earlier the Wankdorf stadium hosting the famous FIFA World Cup final in 1954 between West Germany and Hungary.
Geneva – Stade de Genève
30,000 seats in a modern stadium from 2003. The group of buildings also contains a shopping centre, a hotel and a cultural centre.
Fans’ access to all eight stadiums will be convenient due to excellent public transportation.