- Carlsberg has supported football consistently through major sponsorships since the beginning of the 1980's. We are probably the most engaged football supporter in the world.
Carlsberg wishes to create excitement, bring people together in friendship and add to the enjoyment of life. We share this outlook on life with the world of genuine sports fans, bringing the best beer for the best moments.
- Carlsberg's values – Innovative, Ambitious, Responsible, Honest – fit perfectly to the world of sports fans, not least football. We are Part of the Game, providing the best beer for the best game.
- Carlsberg has a very active sponsorship philosophy, focusing not only on static perimeter boards and advertising, but through on site activities and promotions we join and support the party among fans.
About Carlsberg Group
- Carlsberg as a company is ambitious, pushing for results, and set on building a winning company culture. Our prominent position in UEFA EURO 2008™ supports this quest.
- We want the Carlsberg brand to lead the growth league and take it to the next level. UEFA EURO 2008™ helps significantly increasing our brand awareness and supporting our growth ambitions.
- As a dynamic, international provider of beer and beverage brands in 150 countries, Carlsberg is also a local company. Our sponsorships benefit football fans, and ultimately filter down to the grass roots of the sport to help create tomorrow’s stars.
About beer and sport/social responsibility
- Being Responsible is one of Carlsberg’s core values: we actively encourage responsible consumption and we campaign against excessive or underage drinking.
- Carlsberg supports industry initiatives to encourage responsible drinking habits, and we partner with UEFA to ensure a safe and attractive event.
- Together with our partner UEFA, we focus on event safety, green & environmental sustainability and secure transportation to and from stadiums.