Visit Carlsberg exhibition, 12 May

J.C. JACOBSEN’S CARLSBERG

The glasshouse lies in a corner of J.C. Jacobsen’s former garden, as neighbour to his villa. This spring the glasshouse will become a new exhibition space and publicly accessible breathing space for the entire district, presenting ‒ with a view of the beautiful garden ‒ J.C. Jacobsen’s Carlsberg: the Academy, the garden and the district he founded. Here you can experience the ingredients of beer, and learn about the important role the Carlsberg Laboratory has played in global brewing.

 

International design competition, September

NEW CARLSBERG BREWHOUSE – DESIGN COMPETITION

Beer production in the New Carlsberg Brewhouse came to an end in 2008, but Carlsberg has big plans for the iconic brewhouse, which will be transformed into Carlsberg’s future ‘Brand & Experience Centre’. In connection with the anniversary celebrations, Carlsberg will announce which four to six teams the judging committee has chosen to continue to the next stage of the design competition to transform the New Carlsberg Brewhouse into a completely new and world-class attraction.

 

Open house at Carlsberg, 3 September

THE BIG CARLSBERG PARTY – 200 YEARS AND STILL INSPIRING

Carlsberg celebrates the 200th anniversary of the birth of J.C. Jacobsen by inviting the people of Copenhagen and Carlsberg employees to a big party! Savour the history, and see Carlsberg in party mood as the doors of many of the buildings on the historic site open to the public on 3 September. There will be entertainment for all the family, a barbecue, bars and live music. You will also be able to experience the many new activities on the way at Carlsberg.

Free admission. A shuttle bus will run on the day between Carlsberg and Frederiksborg Castle. That calls for a Carlsberg!

 

Seminar, 6 September

CARLSBERG – THE JOURNEY

The Tuborg Foundation celebrates J.C. Jacobsen’s 200th anniversary with a seminar in collaboration with Copenhagen Business School and the Carlsberg Group. The full-day seminar will focus on the future of marketing, storytelling, branding and innovation, taking Carlsberg’s experiences as a natural starting-point. The primary target group is students at CBS.

 

Festival, 9-18 September

GOLDEN DAYS – BELIEF IN PROGRESS

The theme of this year’s Golden Days festival is Belief, and a whole series of activities focusing on the Brewer’s belief in progress, science and art are being organised in conjunction with Visit Carlsberg. There will be a concert in the New Carlsberg Brewhouse – the cathedral of the industry, talks, special guided tours, and walks in the Brewer’s footsteps in Copenhagen. A detailed programme will be published later.

 

Conference, 14-15 September

J.C. JACOBSEN 200 YEARS: FROM SCIENCE TO BUSINESS AND SOCIETY

When J.C. Jacobsen established a dedicated research centre at Carlsberg in 1875, he brought a strong belief in research and scientific production methods to the brewing industry. In connection with the 200th anniversary, the Carlsberg Laboratory is hosting an international conference that focuses attention on the big challenges facing food and beverage producers: What are the ingredients and resource base we have now? What technologies are on the way, and how can we produce sustainably in the broadest sense?

A number of leading international scientists will take part in the event, and places are limited. The conference is supported by the Carlsberg Foundation.

 

Publication of digital project, 8 September

DIGITALISATION OF BREWER J.C. JACOBSEN’S FAMILY ARCHIVES

The Jacobsen family has fascinated and inspired historians the world over: the relationship between father and son, and J.C. Jacobsen’s special relationship with the country of his birth, other countries, and the world-famous scientists who inspired him to refine Carlsberg’s products. In September everyone will be able to gain access to the original documents in J.C. Jacobsen’s own hand that are housed in the Carlsberg Archives and the Danish State Archives, including letters never previously published. The project gives an insight into letters he wrote to his wife Laura while on his travels, and letters from Carl Jacobsen to his father. The archives also contain J.C. Jacobsen’s international correspondence with the scientists Louis and Marie Pasteur, and leading cultural figures of the time. Another innovation is the publication of J.C. Jacobsen’s notebooks, containing among other things the brewer’s own reminiscences on the Carlsberg story, and detailed drawings of the garden and what had been planted in it. The family archives will be available on the website of the Carlsberg Archives. The digitalisation project is supported by the Carlsberg Foundation.