Beer Pricing 

Why is the beer in the EURO Fan zones so expensive? – is this because Carlsberg has the monopoly and can set its prices as it likes? 

Neither Carlsberg – nor its local partners – set the consumer prices in the Fan zones. Neither Carlsberg nor its partners have changed pricelists for this occasion.

Fan parks are run by the local municipalities, which determine the conditions for all suppliers and concessionaires.

Weather or not the beer, the sodas or the food in the fan zones are thought to be expensive or fair priced is a question of how you look at it.  In fan parks fans will experience a lot of entertainment on the stages, formidable sound and vision on the huge screens and other fun activities. All of this is for free for the fans, as entrance into the fan parks is free.

This, and building up the bars for a short life of just three weeks, is a huge investment to all parties involved. The concessionaires, that operate the bars inside the fan parks, therefore have to pay a fee to the municipalities to even be in the fan parks.

But again, the exact pricing policy is not set by Carlsberg, but by the municipalities.