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· On the contrary, our Code of Marketing Practice prescribes that our marketing activities are targeted at adults only. For instance, in our advertising:
o we never use models who look or behave like people below the age of 26,
o we avoid the use of celebrities with a significant underage following,
o we avoid cartoon characters that might appeal to children,
o we never promote Carlsberg in media, events or programmes where the majority of the audience are known to be minors.
· That being said, it is not up to Carlsberg to decide what is ok for children to watch, but we take our responsibility very seriously.
o We know that children are exposed to many types of communication daily and that parents have an important role to play in guiding and instructing their kids.
o Children are not likely to attend matches during the UEFA EURO 2008 on their own, but would always be accompanied by an adult. |