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Carlsberg Beer Awarded for its Design

The specialty beer Jacobsen from Carlsberg has been awarded for its design by Danish Design Centre. It has been awarded for both bottle, label, logo, typography and choice of colour.   The jury said: “Unique fusion of modern graphic design and classic Danish beer traditions, successful branding and consistent design. The elements combine to form a coherent expression. (…) The design has clear references to Carlsberg’s history but maintains a strong contemporary and independent identity that helps making the brand weighty and well-rounded. A holistic approach that is further emphasized by the careful balance and consistency among all the elements. (…) The combination of design elements creates a consistent design solution of outstanding quality, where all the elements support each other and help differentiate Jacobsen convincingly from other special brews." Jacobsen, brewed by Carlsberg in Copenhagen, was launched in 2005. The design programme is developed by e-Types and DDB. The specialty beer is sold in Denmark, Norway, Sweden, Finland, Iceland, UK and USA. Download High Res picture here: HighresJacobsen.jpg     Contacts: Media Relations:           Jens Bekke                 +45 3327 1412 Investor Relations:      Mikael Bo Larsen          +45 3327 1223