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Carlsberg turns the lights out to support Earth Our

Breweries around the world to black out; social media campaign encourages participation.  Carlsberg Group today joins hundreds of millions of people and businesses across the globe to help bring attention to climate change by switching off lights in breweries, offices, billboards, warehouses, garages and other locations across the globe for one hour in support of the Earth Hour initiative. Earth Hour is the world’s largest grassroots environmental event. By taking part in this global campaign, Carlsberg acknowledges its commitment, not only to Earth Hour itself, but also to its overall goals in the fields of sustainable growth and environmental stewardship. Carlsberg recently published its2014 CSR Report, which details the significant progress made during last year in areas including sustainable packaging, environmental efficiency and responsible drinking. Besides turning lights off around the world, Carlsberg is also launching a social media campaign – “Unplug to Reconnect” – which is a call to action for Carlsberg consumers and the public in general, both to get involved with Earth Hour, and also to take time out from electronic devices and reconnect with friends and family. Along with social media posts aimed at catalysing participation, the Group’s Carlsberg, Tuborg and Somersby Facebook pages will turn black during the hour to highlight the initiative.   “Since 2008, Carlsberg facilities around the world have been turning out the lights to support Earth Hour,” says Morten Nielsen, Carlsberg Group Vice President for CSR. “To brew and grow sustainably is one of our company’s key objectives, so it makes perfect sense for our colleagues around the world to join together in making this year’s edition as great a success as possible. I’ll certainly be turning off my lights this evening, and unplugging to reconnect while enjoying a Carlsberg.”   Contacts: Media relations Jens Bekke+45 3327 1412 Jim Daniell+45 3327 2874 Investor relations Peter Kondrup+45 3327 1221Iben Steiness+45 3327 1232 For more news sign up onwww.carlsberggroup.com/subscribe or follow @CarlsbergGroup on Twitter. The Carlsberg Group is one of the leading brewery groups in the world, with a large portfolio of beer and other beverage brands. Our flagship brand – Carlsberg – is one of the best-known beer brands in the world and the Baltika, Carlsberg and Tuborg brands are among the eight biggest brands in Europe. More than 46,000 people work for the Carlsberg Group, and our products are sold in more than 150 markets. In 2014, the Carlsberg Group sold 122 million hectolitres of beer, which is about 37 billion bottles of beer. Find out more atwww.carlsberggroup.com About CSR in the Carlsberg Group A central element of the Carlsberg Group's CSR strategy is the integration of corporate responsibility throughout the value chain. Embedding CSR in existing business processes, developing policies to ensure standards and setting global and local targets to improve CSR performance form the cornerstone of this strategic process. Read more about CSR at Carlsberg: www.carlsberggroup.com/csr

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