Tuborg continues to expand its footprint across Asia, now also opening for fun in Cambodia and Laos.
The brand's core fundamentals build on the ‘open for fun’ platform and are a perfect fit with the Asian consumer. Supported by strong commercial fundamentals like distribution, pricing and leveraging the brand fundamentals, we have successfully launched Tuborg in Myanmar, Vietnam, Cambodia and Laos …. with very exciting results and are rapidly gaining market share in each country.
In India, Tuborg is today the fastest growing beer brand and has hit the No.2 spot in the beer category. Tuborg's innovation pipeline for 2017 promises to be ground-breaking and will help further elevate the existing success. In China, where Tuborg has grown to be the second largest international brand in the country, exciting brand activations are attracting young consumers.
2017: Most exciting year yet
Building on the iconic ‘pull of caps’ and award-winning ‘colour caps’ campaigns, we continue to amplify the fun for consumers – a first-of-its-kind new music campaign coming in 2017 makes this Tuborg’s most exciting year to date.