Officially launched in Laos in December 2016 among Vientiane’s most influential people and key stakeholders at Tuborg’s Open For Fun Party, the brand had an immediate commercial success with good consumer trial and trade listings in the country.
After meeting the high demand in the capital, Lao Brewery moved to celebrate the launch of Tuborg in the 3 big Provinces: Champasack (March 2), Savannakhet (March 5) and Luang Prabang (March 10).
In each city, Tuborg brought a one-of-a-kind celebration with International DJs and a Lao sensation DJ as well as a special Laser Dance show to top it off. More than 700 socialites, business owners and local government officials were seen enjoying themselves like never before as Open For Fun brought the party to the most luxurious venues, from Arawan Riverside Hotel in Champasack to Luang Prabang View Hotel in the World Heritage city.
Of course, the fun doesn’t stop here as Tuborg’s Open For Fun Party series is set to come back after the Lao New Year, expanding to a total of 12 provinces with exciting ‘launch’ events to mark our journey to ‘Open for Fun’ for more consumers across Laos.