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Alcohol-free beer on tap

People are increasingly looking for great tasting alcohol-free brews (AFB) as a positive choice. In 2019, we saw a 7% volume growth of our AFBs, with our brands now available in 69 markets. We couldn’t have achieved this without our partners.

We rely on our partnerships with restaurants and bars, such as the newly opened Copine restaurant in Sweden, to increase the availability of alcohol-free beer to consumers. We’re working hard to ensure that all consumers can choose from a wider range of AFBs, especially on tap. Consumers are three times more likely to choose AFBs when it’s on draught, and it’s proving to be particularly popular on occasions such as working lunches or with a meal.

Those who prefer their beer on tap can already enjoy our draught AFBs in Denmark, Norway, Sweden and the UK, and we will continue to roll out this option in 2020. Over 30 products are available across the group, including four new lines offered in 2019.

Other examples of how we will reach ZERO irresponsible drinking

Global Beer Responsible Day 2019

Global Beer Responsible Day 2019

When people go out, they want to enjoy a great beer with friends but sometimes they don’t want to feel the effect of alcohol, especially when they’re driving. At Carlsberg we’re working with partners to ensure that wherever consumers find our beers they can choose alcohol-free brews – even on tap.

Stopping underage beer sales in Ukraine

Stopping underage beer sales in Ukraine

Our beers are made for consumption above the legal drinking age, so we're working hard to prevent sales to younger people.