Menu
Green Fibre Bottle prototype close up.jpg

Green Fibre Bottle. One step closer.

At Carlsberg we’re partnering to rethink packaging. After starting the Green Fibre Bottle project in 2015 with several partners, in 2019 it matured into a formal partnership with Paboco. While we have a long way to go, in 2019 we revealed two prototypes – both holding beer for the first time.

Both prototypes are made from sustainably sourced wood fibres, are fully recyclable and use an inner barrier to allow the bottles to contain beer. One prototype uses a thin recycled PET polymer film barrier; the other a 100% bio-based PEF polymer film barrier. They will be used to test barrier technology as we develop a solution for the world’s first 100% bio-based bottle without polymers.

In 2019 our project was also joined by other leading global companies, The Coca-Cola Company, The Absolut Company and L’Oréal, in a paper bottle community launched by Paboco®. The community unites leading global companies and experts sharing the vision of advancing sustainable packaging, offering high quality products with reduced environmental impact.

Packaging forms a substantial part of our value chain carbon footprint, so innovations are vital for meeting our 30% reduction target by 2030. In 2018 we launched a number of sustainable packaging solutions, including recycled shrink film, greener label ink and the plastic-reducing Snap Pack. They contribute towards our commitment to a 30% reduction in our full-value-chain carbon footprint by 2030.

Other examples of how we will reach ZERO carbon footprint by 2030

Snap Pack. An innovation to reduce plastic

Snap Pack. An innovation to reduce plastic

We’re constantly trying to make everything about our beers even better. Snap Pack is one of the results. A world-first for the beer industry, this innovation took us three years to develop together with our partners.

Helping festival-goers with sustainable solutions

Helping festival-goers with sustainable solutions

Every year, hundreds of thousands of festivalgoers enjoy our beer. We are working with organisers to switch from one-way plastic and introduce other eco-friendly measures – easier said than done, especially in rural locations. At Northern Europe’s biggest festival, Roskilde in Denmark, we overcame the challenges.

Going for 1.5˚C

Going for 1.5˚C

It’s been a big year for 1.5°C. At this critical time for the planet, media coverage has been unprecedented and there was an affirmed commitment at COP25. Our sustainability ambitions at Carlsberg are aligned to the most ambitious science-based target of 1.5°C above pre-industrial levels, going beyond the Paris Agreement’s base level.