Promoting Sober driving in Poland

In 2022, our focus was on thinking soberly as the driver behind the wheel and as a passenger. 

In our survey of over 1,000 consumers, 15% admitted to driving when they were unsure if they were sober, and 13% said they had given “silent permission” to ride with a driver who was under the influence.

To grab the public’s attention, we enlisted one of Poland’s best-known driving instructors to make videos inside cars with campaign ambassadors, including an actress, a paramedic and a road safety expert. In amusing cameos, they explored serious topics, including drinking myths and practical advice to avoid drinking and driving.

The campaign, run together with the NGO Partnership for Road Safety and Warsaw’s Provincial Road Traffic Centre, was also featured on subway monitors and reached around 6 million people.