Read case stories from around the world and find out what we’re doing to achieve our ZERO ambitions.
Snap. An innovation to reduce plastic
We’re constantly trying to make everything about our beers better. Snap Pack is one of the results. It replaces shrink wrap and plastic rings on multipacks, cutting both our plastic usage and carbon emissions.
People are increasingly looking for great-tasting alcohol-free brews (AFB) as a positive choice. In 2020, we saw a 11% volume growth of our AFBs. And all of our international premium brands have an alcohol-free line extension.
Cutting the carbon footprint of our value chain means pioneering new technologies with expert suppliers. In 2020, our first fully electric heavy-duty trucks started delivering our beer in Switzerland using CO2 neutral electricity. We requested specific features for the fleet from Renault following learnings from a trial in 2019.
Reducing our beer-in-hand carbon footprint means innovating across our packaging portfolio. And innovations are best achieved in partnership with other experts. The paper bottle company, Paboco, is helping us achieve breakthroughs in our Green Fibre Bottle project, developing the world’s first 100% bio-based beer bottle made from sustainably sourced wood fibres.
At our Fredericia brewery, Denmark, we are constructing a state-of-the-art water-recycling plant to reuse 90% of process wastewater – a result of a public-private partnership with DRIP. It will provide learnings for our breweries around the world.
Promoting sustainable agriculture through crop innovation
Scientists at the Carlsberg Research Laboratory in Copenhagen have been exploring the boundaries of crop science and perfecting the art of brewing since 1876. Today, they are turning their attention to sustainable agriculture to reduce climate risks in our supply chain.
People are increasingly looking for great-tasting alcohol-free brews (AFB) as a positive choice. In 2019, we saw a 7% volume growth of our AFBs, with our brands now available in 69 markets. We couldn’t have achieved this without our partners.