Carlsberg Malaysia urges consumers to be responsible drinkers and not get behind the wheel after even just one drink!
Stepping up on its annual #CelebrateResponsibly campaign this year, Carlsberg Malaysia rolled out integrated awareness, education and engagement activities to curb drink driving, with more than 5,000 discounted rides from GrabCar and Riding Pink worth RM10 plus a 10% discount from SOCAR+, LaiLah and DriveSafe to change consumers’ mindset and behaviour on drinking and driving.
Carlsberg Malaysia’s Corporate Affairs Director Pearl Lai commented, “The spotlight on tragic drink-driving fatalities and the stricter laws tabled for driving under the influence are sober reminders of the consequences of irresponsible drinking. As a responsible brewer, we have zero tolerance towards drink driving. This irresponsible drinking behaviour is not only against the spirit of responsible consumption but is also an endangerment of public safety. Our message is simple – if you drink, don’t drive!”
“We welcome the introduction of Road Transport (Amendment) Bill 2020 and pledge our support towards the Ministry of Transport in advocating no driving under the influence. With more activities, investments and partnerships backing our #CelebrateResponsibly campaign this year, we hope consumers will adopt responsible drinking habits simply by choosing to leave their car keys behind or in the hands of a sober driver, such as our new and current e-hailing and chauffeur partners. Consumers must not drink and drive regardless of one’s blood alcohol content level,” Lai added.
Running for 6th consecutive years, #CelebrateResponsibly is Carlsberg Malaysia’s annual responsible drinking campaign in support of the Global Be(er) Responsibility Day (GBRD) in September – a worldwide initiative to promote the responsible consumption of beer – as part of the Carlsberg Group’s global commitment towards ZERO Irresponsible Drinking under its Together Towards ZERO sustainability ambitions. To date, the campaign has reached more than 76,000 consumers since it began in 2015 with close to 1,800 free and subsidised e-hailing rides redeemed in 2019 alone.