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Increasing availability of alcohol-free beer

People are increasingly looking for great-tasting alcohol-free brews (AFB) as a positive choice. In 2020, we saw a 11% volume growth of our AFBs. And all of our international premium brands have an alcohol-free line extension.

Our AFB sales by volume climbed 11% in 2020 (83% since 2015) as offerings expanded and consumers looked to moderate alcohol consumption during lockdowns. The category outperformed our mainstream beers, which were more affected by COVID-19-related restrictions on bars and restaurants.

Consumer demand driven by a shift to healthy lifestyles, has had a striking impact in some of our markets.

In Asia – despite COVID-19 restrictions - we successfully launched Carlsberg Alcohol Free Pilsner and Carlsberg Alcohol Free Wheat, first in Singapore and then in Hong Kong. And Chongqing lager in China became our first local powerhouse brand to launch an AFB in Asia.

All of our international premium beers and a third of all our brands now offer an alcohol-free option.

Other examples of how we will achieve ZERO irresponsible drinking by 2030

Carlsberg Malaysia kicks off campaign to stop drink-driving

Carlsberg Malaysia kicks off campaign to stop drink-driving

Carlsberg Malaysia encourages no drink-driving with increased awareness and discounted rides through more partnerships in its annual responsible drinking campaign

Global Beer Responsible Day 2020

Global Beer Responsible Day 2020

When people go out, they want to enjoy a great beer with friends but sometimes they don’t want to feel the effect of alcohol, especially when they’re driving. At Carlsberg we’re working with partners to ensure that wherever consumers find our beers they can choose alcohol-free brews – even on tap.

Alcohol-free beer on tap

Alcohol-free beer on tap

When people go out, they want to enjoy a great beer with friends but sometimes they don’t want to feel the effect of alcohol, especially when they’re driving. At Carlsberg we’re working with partners to ensure that wherever consumers find our beers they can choose alcohol-free brews – even on tap.