Partnering towards ZERO carbon footprint
Rethinking packaging with the Green Fibre Bottle
We are innovating across our packaging portfolio to find better solutions, in the short and longer term, that reduce our beer-in-hand carbon footprint. With the Green Fibre Bottle project, we are working on developing the world’s first 100% bio-based “paper” beer bottle made from sustainably sourced wood fibres. Starting in 2015 with a number of partners, the project has now matured into a formal partnership with the independent company Paboco.