Offer a wider set of alcohol-free choices that consumers can turn to on different drinking occasions. ​

We achieved 7% volume growth in alcohol-free brews during 2019.

Inform positive drinking choices by providing responsible drinking information on packaging and online.​

In 2019, 99% of packaging carried messages advising consumers not to drink-drive and not to drink when underage or pregnant.

Encourage consumers to make positive drinking choices through dialogue and engagement.​

On Global Beer Responsibility Day 2019, activations in markets around the world reached 57 million consumers with messages and advice on responsible drinking.​