1664 is proud to unveil a refreshed brand identity across its portfolio which continues to elevate the brand image and build on its global success.
Light and sugar-free products have been popular for many years. Carlsberg Denmark is now launching Somersby Apple Lite with 52% fewer calories than the original Somersby Apple Cider.
Announcement comes as brand launches new festival friendly 440ml can.
We’re constantly trying to make everything about our beers even better. Snap Pack is one of the results. A world-first for the beer industry, this innovation took us three years to develop together with our partners.
Reducing our beer-in-hand carbon footprint means innovating across our packaging portfolio. And innovations are best achieved in partnership with other experts. The paper bottle company, Paboco, is helping us achieve breakthroughs in our Fibre Bottle project, developing the world’s first 100% bio-based beer bottle made from sustainably sourced wood fibres.
Developing a sustainable tomorrow can only happen together. In 2019 we announced an ambitious project at our Fredericia brewery, the result of public-private partnership with DRIP in Denmark. It will use innovative water recycling technology to reuse 90% of process water, providing learnings for our other wastewater treatments around the world.
The very first Carlsberg beers were brewed by Carlsberg's founder J.C. Jacobsen in Copenhagen in 1847. Today Carlsberg is enjoyed all over the world!
With the phoenix as its symbol, Grimbergen Abbey rose up from the ashes century after century to offer a unique beer whose unexpected flavors reveal themselves with each sip.
Established in 1847 by brewer J.C. Jacobsen, Carlsberg Group is one of the leading brewery groups in the world today, with a large portfolio of beer and other beverage brands.
More than 40,000 people work for Carlsberg Group, and our products are sold in more than 150 markets.
On our website you will find information about our beers. Please enjoy responsibly!
We are brewing for a better today and tomorrow!