The Carlsberg Group was established in 1847 by brewer J.C. Jacobsen. J.C. Jacobsen was a true renaissance man. A believer in quality, research and serving the community, he shared his knowledge with fellow brewers. He looked to the future, prizing long-term growth over short-term gain.
Over the years, these values have evolved to form our purpose: brewing for a better today and tomorrow. Imagination and fresh thinking are in our DNA - from the method for how to purify yeast, the invention of the pH scale and to the revolutionary sustainable Snap Pack packaging innovation.