With the evolution of our ESG programme from Together Towards ZERO (TTZ) to Together Towards ZERO and Beyond (TTZAB), we have introduced packaging as a new ESG focus area. Within this, we have a ZERO Packaging Waste ambition which shapes new targets and activities in both our up- and downstream value chain, and new milestones towards 2030.
We will go Beyond by ensuring 100% of our packaging is recyclable, reusable or renewable, and that 90% of our bottles and cans are collected and recycled after use. We are additionally targeting a 50% reduction in virgin fossil-based plastics and 50% recycled content in our bottles and cans.
The activities we will undertake to achieve our ZERO Packaging Waste ambition will also create carbon impact benefits that will accelerate progress towards a ZERO Carbon Footprint across our entire value chain by 2040.
Introducing alternatives to fossil-fuel-based plastics in our packaging portfolio
Increasing the amount of times our large share of reusable bottles are used in their lifetime
Working with our suppliers to increase the recycled content in our packaging materials
With the glass bottle supplier Encirc, we're taking a step closer to ZERO carbon footprint, with a trial demonstrating the possibility to cut the carbon impact of glass bottles by up to 90%.
Snap Pack cuts plastic usage on multipacks by up to 76%, leading the way in ground-breaking innovations.
We will continue delivering on our Together Towards ZERO commitments, including our target of ZERO carbon emissions at our breweries and a 30% reduction of our beer-in-hand footprint by 2030. In addition to this, we will go Beyond by working towards a new target to achieve net ZERO carbon emissions across our entire value chain by 2040.
We will continue on the path set forth in our Together Towards ZERO programme with yearly improvements in water efficiency and an industry-leading global target of 2.0 hl/hl in water usage, while maintaining our 1.7 hl/hl target for breweries in areas of high water risk.
With the evolution of our ESG programme from Together Towards ZERO (TTZ) to Together Towards ZERO and Beyond (TTZAB), we have introduced agriculture as a new ESG focus area. Within this, we have a ZERO Farming Footprint ambition which includes new targets and activities in our upstream value chain, and new milestones towards 2030 and 2040.