The most popular alcohol-free beer in France is now an official Tour de France supplier. The agreement means spectators can look forward to fresh and fruity alcohol-free beer until 2025.
When the world’s best riders take to the Danish streets this month as part of the Tour de France Grand Départ Copenhagen, it is with Carlsberg as a proud Official Fan and Official Beer of Tour de France in Denmark.
In its largest pilot to date, Carlsberg Group has today revealed the trial of its new Fibre Bottle, putting the bio-based and fully recyclable beer bottle into the hands of consumers for the first time.
We have a well-diversified geographic footprint with strong no. 1 or 2 positions in 25 markets across Western Europe, Asia and Eastern Europe. Around 75% of volumes are sold in these markets and no market accounts for more than 16% of Group volumes.
We’re constantly trying to make everything about our beers even better. Snap Pack is one of the results. A world-first for the beer industry, this innovation took us three years to develop together with our partners.
Reducing our beer-in-hand carbon footprint means innovating across our packaging portfolio. And innovations are best achieved in partnership with other experts. The paper bottle company, Paboco, is helping us achieve breakthroughs in our Green Fibre Bottle project, developing the world’s first 100% bio-based beer bottle made from sustainably sourced wood fibres.
Developing a sustainable tomorrow can only happen together. In 2019 we announced an ambitious project at our Fredericia brewery, the result of public-private partnership with DRIP in Denmark. It will use innovative water recycling technology to reuse 90% of process water, providing learnings for our other wastewater treatments around the world.
The very first Carlsberg beers were brewed by Carlsberg's founder J.C. Jacobsen in Copenhagen in 1847. Today Carlsberg is enjoyed all over the world!
With the phoenix as its symbol, Grimbergen Abbey rose up from the ashes century after century to offer a unique beer whose unexpected flavors reveal themselves with each sip.