To remind Swedes to abstain from alcohol when sailing, Carlsberg Sweden has created an underwater bar at the bottom of the sea.
The most popular alcohol-free beer in France is now an official Tour de France supplier. The agreement means spectators can look forward to fresh and fruity alcohol-free beer until 2025.
When the world’s best riders take to the Danish streets this month as part of the Tour de France Grand Départ Copenhagen, it is with Carlsberg as a proud Official Fan and Official Beer of Tour de France in Denmark.
We have a well-diversified geographic footprint with strong no. 1 or 2 positions in 25 markets across Western Europe, Asia and Eastern Europe. Around 75% of volumes are sold in these markets and no market accounts for more than 16% of Group volumes.
We’re constantly trying to make everything about our beers even better. Snap Pack is one of the results. A world-first for the beer industry, this innovation took us three years to develop together with our partners.
Reducing our beer-in-hand carbon footprint means innovating across our packaging portfolio. And innovations are best achieved in partnership with other experts. The paper bottle company, Paboco, is helping us achieve breakthroughs in our Green Fibre Bottle project, developing the world’s first 100% bio-based beer bottle made from sustainably sourced wood fibres.
Developing a sustainable tomorrow can only happen together. In 2019 we announced an ambitious project at our Fredericia brewery, the result of public-private partnership with DRIP in Denmark. It will use innovative water recycling technology to reuse 90% of process water, providing learnings for our other wastewater treatments around the world.
Established in 1847 by brewer J.C. Jacobsen, Carlsberg Group is one of the leading brewery groups in the world today, with a large portfolio of beer and other beverage brands.
More than 40,000 people work for Carlsberg Group, and our products are sold in more than 150 markets.
On our website you will find information about our beers. Please enjoy responsibly!
We are brewing for a better today and tomorrow!