Featured News
First global standards to ensure responsible marketing of alcohol by social media influencers
14.09.21
The world’s leading beer, wine, and spirits producers and global advertising, public relations, and influencer agencies have joined forces to establish common standards to prevent influencer marketing reaching minors.
Carlsberg Group pledges to use its marketing to drive climate action
09.09.21
Carlsberg Group has signed the World Federation of Advertiser’s (WFA) Planet Pledge – a global commitment to making marketing teams a force for positive change both internally and by inspiring consumers to act.
Zero emission deliveries with Switzerland’s largest electric truck fleet
01.09.21
The Feldschlösschen brewery, Switzerland, is now delivering to customers in the country through a fleet of 20 new 26-tonne electric trucks – the world’s first mass-produced electric trucks from Renault Trucks.
Our Markets
Carlsberg Group has strong market positions globally.
We have a well-diversified geographic footprint with strong no. 1 or 2 positions in 25 markets across Western Europe, Asia and Eastern Europe. Around 75% of volumes are sold in these markets and no market accounts for more than 16% of Group volumes.
Eastern Europe
Better tomorrow
Snap Pack. An innovation to reduce plastic
We’re constantly trying to make everything about our beers even better. Snap Pack is one of the results. A world-first for the beer industry, this innovation took us three years to develop together with our partners.
Rethinking packaging with the Green Fibre Bottle
Reducing our beer-in-hand carbon footprint means innovating across our packaging portfolio. And innovations are best achieved in partnership with other experts. The paper bottle company, Paboco, is helping us achieve breakthroughs in our Green Fibre Bottle project, developing the world’s first 100% bio-based beer bottle made from sustainably sourced wood fibres.
Halving water usage at Fredericia brewery
Developing a sustainable tomorrow can only happen together. In 2019 we announced an ambitious project at our Fredericia brewery, the result of public-private partnership with DRIP in Denmark. It will use innovative water recycling technology to reuse 90% of process water, providing learnings for our other wastewater treatments around the world.
Explore our products
We have more than 140 brands in our portfolio
Carlsberg Group
Established in 1847 by brewer J.C. Jacobsen, Carlsberg Group is one of the leading brewery groups in the world today, with a large portfolio of beer and other beverage brands.
More than 40,000 people work for Carlsberg Group, and our products are sold in more than 150 markets.
On our website you will find information about our beers. Please enjoy responsibly!
We are brewing for a better today and tomorrow!
Central & Eastern Europe
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Azerbaijan
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Belarus
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Bulgaria
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Croatia
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Estonia
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Greece
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Hungary
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Italy
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Kazakhstan
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Latvia
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Lithuania
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Russia
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Serbia
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Ukraine
