Created by multi award-winning illustrator Feifei Ruan, the visual storytelling truly captures Chinese New Year’s essence, drawing on the celebratory nature of reuniting with family and friends.
Carlsberg Sweden's first electrified warehouse transports have started to roll. The investment is an important step on the way towards a fossil-free logistic chain and will provide an annual reduction of over 80 tons of carbon dioxide.
We’re constantly trying to make everything about our beers even better. Snap Pack is one of the results. A world-first for the beer industry, this innovation took us three years to develop together with our partners.
Reducing our beer-in-hand carbon footprint means innovating across our packaging portfolio. And innovations are best achieved in partnership with other experts. The paper bottle company, Paboco, is helping us achieve breakthroughs in our Fibre Bottle project, developing the world’s first 100% bio-based beer bottle made from sustainably sourced wood fibres.
Developing a sustainable tomorrow can only happen together. In 2019 we announced an ambitious project at our Fredericia brewery, the result of public-private partnership with DRIP in Denmark. It will use innovative water recycling technology to reuse 90% of process water, providing learnings for our other wastewater treatments around the world.
The very first Carlsberg beers were brewed by Carlsberg's founder J.C. Jacobsen in Copenhagen in 1847. Today Carlsberg is enjoyed all over the world!
With the phoenix as its symbol, Grimbergen Abbey rose up from the ashes century after century to offer a unique beer whose unexpected flavors reveal themselves with each sip.