CEO since 2023.
Jacob joined Carlsberg on 1 September 2023. Prior to joining Carlsberg, Jacob served as CEO at ISS, a global leader in facility management with 360,000 employees operating in 60 countries globally. Prior to ISS, Jacob had senior leadership roles at Danske Bank and Danica Pension. Before that, Jacob worked as an investment professional in firms such as TPX-Axon Capital and Goldman Sachs. Jacob is member of the Board of Directors of SEB Group.
Chief Financial Officer (CFO) since 2023
Ulrica joined the Carlsberg Group on 1 January 2023. Before joining Carlsberg, Ulrica was CFO of Equinor, Norway. Prior to Equinor, she was Director, Group Finance at BT Group. She began her career at Diageo, where she spent almost 20 years in various senior finance and other management roles across Europe, APAC and the USA. Ulrica is member of the Board of Directors of Capgemini.
Executive Vice President, Group Commercial and Strategy since 2022.
Søren joined Carlsberg’s commercial team in 2005. During his career at Carlsberg, he has held various management positions at Group, regional and market level. From 2009 to 2019, he was managing director in Denmark, Norway and Greece, while most recently, he was Sr. Vice President Asia.
Executive Vice President, Western Europe since 2021.
Graham was EVP Asia from 2016 to 2021. He joined Carlsberg in connection with the S&N acquisition in 2008 and has strong experience in the global drinks business on the back of a wide range of sales and marketing roles since 1991 for Grand Metropolitan plc, Foster's Brewing Group and S&N plc across Western and Eastern Europe.
Executive Vice President, Central & Eastern Europe since 2019.
Lars joined Carlsberg in 2003 and has held various leading positions within the Group, including Managing Director of Baltika Breweries in Russia, Managing Director of Carlsberg Malaysia, Vice President Commercial for Eastern Europe and head of the Export, License & Duty Free division.
Executive Vice President, Asia since 2022.
João joined the Carlsberg Group in 2011 as CCO and later CEO of Super Bock, our associate in Portugal. In 2016, he became Vice President for smaller markets in the Western Europe region. He also served as interim Managing Director of Carlsberg Danmark. In 2017, he became Managing Director of our French business, Kronenbourg. He became CCO and member of ExCom in 2019. Earlier in his career, João held a range of sales and marketing roles at Unilever.
Executive Vice President, Supply Chain since 2021.
Victor joined Carlsberg from PepsiCo in 2015 as Vice President for our supply chain in Asia. Victor’s solid end-to-end supply chain expertise has been accrued through various supply chain roles, including several operative and strategy roles within supply chain across Europe and Sub-Saharan Africa during his 20 years with PepsiCo. Prior to PepsiCo, Victor worked for Siemens.
Executive Vice President, Chief Human Resources Officer. Member of ExCom since 2022.
Joris joined Carlsberg in 2016. Prior to becoming CHRO in 2021, he headed up Carlsberg Export & License. Before that, he was Managing Director, Urban Development and New Business, and VP, Group Strategy. Joris joined Carlsberg with over 20 years of FMCG industry and emerging markets experience, including various international leadership roles at Heineken.